SaaS Company Mediatool secures €7M for US expansion

Mediatool, the groundbreaking media management platform that assists global advertisers in planning, activating, and monitoring their media investments, announced today the successful closure of a funding round, raising 80 MSEK (€7M) for their upcoming US expansion.

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As part of this expansion, the company will be opening a new office in New York in Q1 2024.

With the mission to become Salesforce for advertising, Mediatool offers an advanced Software as a Service (SaaS) platform that equips global marketing and media teams with the necessary tools to quickly oversee, analyse, and adjust their media investments. The platform aggregates all media data in one place, enabling advertisers to act promptly on their data and optimise their strategies across multiple markets, campaigns, and brands to increase ROMI.

In this funding round, two new investors, Fairpoint Capital and eEquity, joined Mediatool. This fresh injection of capital will be used to support the company’s US expansion and meet the growing demand in the American market.